Marketing Articles

Marketing Articles

Free Direct Marketing Tips, Ideas, Business Plans, Case Studies, Articles and More.

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store
free-kit Get Your Free Marketing Idea-Kit:
Within minutes you'll be using these simple, low-cost and no-cost methods for attracting new customers and increasing sales from your existing customers.
Click here to see what you'll get.


Turn Your Business Card into a Powerhouse Marketing Vehicle
by Joe Gracia

Most people simply use their business card as a way to pass on their Name, Address and Phone number (NAP). I call these types of business cards NAPs because that's generally what you can expect your prospects to do after getting one--take a nap. There's nothing else for them to do. There's no request for action.

No Offer -- No Action:
Here's a typical NAP business card. There is nothing on this card that would stir a prospect to take action. 99% of all business cards are based on this ineffective NAP strategy. No offer. No action.

NAP Card


Make an appropriate and enticing offer and you'll get action:
Now let's take a look at a business card based on the Give to Get Marketing approach. This one has an enticing offer. An offer that will get action from propects who are thinking of selling their home.

Action Card


This card would attract just the right prospects to John Smith's business. And when they call, he will have an opportunity to get their names and addresss and add them to his prospect follow-up list.

More importantly, he will also have the opportunity to establish rapport with his new prospects by asking a few questions about their goal of selling their home.

Can you see how much more effective this approach can be as opposed to just handing out boring, no-action NAP cards? John Smith now has prospects contacting him, instead of him making cold calls. It doesn't get much better than this.

-------------------------------------------------------------------------------------
Copyright © 2000-2015 by Joe Gracia - All Rights Reserved.
All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission.
For Reprint Policies and Details Click Here.

-------------------------------------------------------------------------------------

rule


GTG Marketing Solution Click here to learn how you can start attracting customers to your business like a magnet!
Our Give to Get Marketing Solution is the same strategy we've been teaching our clients to use for over ten years, and it's the system we use to grow our own business.

It's easy to understand, it's easy to use, and most important, it works.

rule
Return to MARKETING TUTORIAL ARTICLES Index Page

Click Here to Receive Your FREE Marketing Idea-Kit

Return to the Give To Get Marketing Home Page


rule
Click Here to Contact Us

Give to Get Marketing
611 Arlington Way
Watertown, WI 53094


Copyright 2000-2016
Give to Get Marketing


Site Map
rule Free Marketing Idea-Kit
CLICK HERE
to See What
You'll Receive


Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store