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Harness the Power
of Coupon Borders
by Joe Gracia

Everyone is familiar with coupons. Those bold, dashed lines communicate instantly that there is a special offer being made here and you must clip the coupon and mail it in, or bring it to the business to receive that offer.

If your offer is buried in the body of your ad, many people will never know it, since only a small percentage of people take the time to read the copy within ads.

A bold coupon border around your entire ad, or at the bottom of your ad ensures that your prospects see your offer and will know exactly what to do to receive it.

Discount Coupons
The most common type of coupon is the special discount offer on a product or service. You know exactly what you have to do with the following coupon. Clip it and bring it to the custard stand to receive your discount on your next sundae. They're easy to use, and your prospects/customers are very comfortable with them.

Gilles Coupon


Mail-In Coupons to Purchase a Product
The other most common type of coupon is the Mail-In coupon. Your prospects and customers can simply fill in their information and mail it to you, with their payment.

Coupon Ad 1


Mail-In Coupons to Request Free Information or Sample
An extremely effective use of the coupon border is to attract prospects to your business by offering free information in the form of a brochure, booklet, report, cassette, etc. You can also use it to offer a free sample or trial.

Your prospects simply fill out the coupon request and mail it to you. You now have the name and address of a prospect to add to your follow up list.

Coupon Ad 2


Next to your headline, the coupon border is one of the most powerful elements for attracting prospects and customers to your ads.

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Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store