Marketing Articles

Marketing Articles

Free Direct Marketing Tips, Ideas, Business Plans, Case Studies, Articles and More.

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store
free-kit Get Your Free Marketing Idea-Kit:
Within minutes you'll be using these simple, low-cost and no-cost methods for attracting new customers and increasing sales from your existing customers.
Click here to see what you'll get.


Prospect Selection Checklist
by Joe Gracia

Don't make the fatal mistake many marketing novices make of thinking that you can generate customers without first generating prospects. Every customer starts out first as a prospect.

The more prospects you generate each month, the more customers and sales you will generate.

Another common mistake, is thinking that "everyone" is a prospect for your product or service. That's not true, and trying to get everyone's attention with your marketing, will result in getting no one's attention.

How many of the following Prospect Selection steps have you accomplished?
  1. Select a Large Target: Have you selected a specific target group of prospects to aim for?

    Examples:
    • Pet owners who want to train their pets
    • People who want to control their frequent headaches
    • People who want to get their home offices organized
    • People who love chocolate, etc.

    Have you verified that this group of potential customers is large enough to generate the level of sales you want to achieve?
    (You should expect to convert from 10 - 30% of your Prospects into Customers.)

  2. Identify Their Problem: Have you verified that a high number of these prospects have a pressing problem that they "want" solved?

    Examples:
    • Their untrained pet is causing them enormous stress
    • Their headache pain is adversely affecting their lives
    • Their disorganized home office is costing them hundreds or thousands of dollars in lost sales and productivity

  3. Match Your Solution: Have you verified that a high number of your prospects find your product or service -- the solution to their pressing problem . . .

    • Understandable - Have you verified that your prospects clearly understand what you are offering them as a solution? If they don't, few will buy.

    • Acceptable - Have you verified that your prospects are familiar and comfortable with your solution? Do they believe your solution can help solve their pressing problem? If they don't, you'll have a hard time getting many of them to buy it.

    • Affordable - Have you verified that your prospects can afford your solution if they want to buy it? If they can't afford it, you'll sell very few.

  4. Ensure They're Reachable: Have you verified that you can easily and affordably reach your prospects with your marketing materials. If they never see your marketing, how can they respond to it?
-------------------------------------------------------------------------------------
Copyright © 2000-2023 by Joe Gracia - All Rights Reserved.
All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission.
For Reprint Policies and Details Click Here.

-------------------------------------------------------------------------------------

rule


GTG Marketing Solution Click here to learn how you can start attracting customers to your business like a magnet!
Our Give to Get Marketing Solution is the same strategy we've been teaching our clients to use for over ten years, and it's the system we use to grow our own business.

It's easy to understand, it's easy to use, and most important, it works.

rule
Return to MARKETING TUTORIAL ARTICLES Index Page

Click Here to Receive Your FREE Marketing Idea-Kit

Return to the Give To Get Marketing Home Page


rule
Click Here to Contact Us

Give to Get Marketing
611 Arlington Way
Watertown, WI 53094


Copyright 2000-2023
Give to Get Marketing


Site Map
rule Free Marketing Idea-Kit
CLICK HERE
to See What
You'll Receive


Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store