A We/Me marketing piece is one that is centered around the marketers' company, product or service. It's a piece that is filled with the words WE, ME, MY, I, OUR, US, etc. It talks about the company and all of its wonderful accomplishments, quality, years in business, awards -- 'We're Number 1 in Service!' and on and on. WHY MOST MARKETING PIECES ARE WE / MEs We know you've seen these WE/ME marketing pieces, because 90% of all marketing materials are WE/MEs. It's natural to focus our marketing materials on our company and our products for two reasons, 1) because that's what we know and love best, and 2) because we mistakenly believe that's what our prospects and customers want to hear about. PEOPLE COULD CARE LESS ABOUT YOU AND YOUR COMPANY But really, that's not what people want to hear about. They could care less about us, our company or our products and services. What they really want to hear about is . . . themselves! They want to hear about their problems, their solutions, their desires, their opportunities, their goals, their dreams -- their happiness and satisfaction. Mostly they care about . . . what they're going to get! PUT THE SPOTLIGHT ON YOUR PROSPECTS It's the difference between one date who talks about himself all night, and another date who talks with his date about her and her interests. One is a bore and the other is welcome company. To get and hold someone's attention you need to put and keep the spotlight on them, not on you. Start focusing your ads, flyers, sales letters, etc. on what your prospects' and your customers' want to hear, and you'll be amazed at the response. Here are just a few of the ways you can start using the words YOU and YOUR to focus the spotlight on your prospects and customers.
Taking the spotlight off of you and putting it on your prospects and customers is a key Give to Get Marketing principle. It's easy and it's powerful. ------------------------------------------------------------------------------------- Copyright © 2000-2023 by Joe Gracia - All Rights Reserved. All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission. For Reprint Policies and Details Click Here. ------------------------------------------------------------------------------------- 
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