Marketing Tips

Marketing Tips

Free Direct Marketing Tips, Ideas, Business Plans, Case Studies, Articles and More.

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store
free-kit Get Your Free Marketing Idea-Kit:
Within minutes you'll be using these simple, low-cost and no-cost methods for attracting new customers and increasing sales from your existing customers.
Click here to see what you'll get.


Q. Are there any differences in marketing strategies between selling products vs. services? Thanks.
 

rule

A. Marketing expert, Joe Gracia, responds:

Great question. Seems like a lot of people feel that there must be a lot of difference between marketing a product versus a service. In reality, there is very little difference.

WHAT DO PEOPLE BUY?

People don't really buy products and services. They buy what the products or services can do for them. People don't buy quarter inch drills, they buy quarter inch holes.

People buy solutions to their problems. Therefore, all products and services must be the solution to a problem. The problem can be a relatively easy one to solve, like the problem of being hungry and going to a restaurant for the solution. Or it can be a major problem, like the problem of having a serious illness and going to a specialist for the solution.

WHAT IS MARKETING

Here's our definition of marketing:

'Marketing is helping people get what they want.'

Whether you are selling products or services you should always use a simple two-step marketing strategy:

Step 1: Attract people who are seeking the solution your product or service provides, in a way that allows you to get their contact information. These are your Prospects.

Step 2: Follow up consistently with your list of prospects at least 8 times by providing them with information that will be helpful to them, and information about how your product or service will help them solve their particular problem.

The first step helps you attract as many opportunities as possible, and the second step helps you to convert a certain percentage of those opportunities into customers.

SERVICES MAY REQUIRE MORE PERSONAL CONTACT

About the only difference you may find between marketing products and services, is that services may require more personal contact between you and your potential buyers. This personal contact may be in the form of a face to face presentation, or a telephone presentation.

rule



GTG Marketing Solution Click here to learn how you can start attracting customers to your business like a magnet!
Our Give to Get Marketing Solution is the same strategy we've been teaching our clients to use for over ten years, and it's the system we use to grow our own business.

It's easy to understand, it's easy to use, and most important, it works.

rule
Return to MARKETING TIPS Index Page

Click Here to Receive Your FREE Marketing Idea-Kit

Return to the Give To Get Marketing Home Page


rule
Click Here to Contact Us

Give to Get Marketing
611 Arlington Way
Watertown, WI 53094


Copyright 2000-2023
Give to Get Marketing


Site Map
rule Free Marketing Idea-Kit
CLICK HERE
to See What
You'll Receive


Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store