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Q. Is it really necessary to track my marketing results?
I've heard from you that I should be tracking the results from each of my marketing efforts. With all the things I have to do each day, it just seems like a lot of extra, unnecessary work.

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A. Marketing expert, Joe Gracia, responds:

Unfortunately, that's the same attitude a great many small business marketers have, and it is costing them a fortune in wasted marketing costs, and lost sales.

It's a shame, because these same marketers will always be frustrated by their low sales and low marketing results.

The bottom line is, if you have a business, you must be on top of your numbers. If you're not, you won't be in business for long.

If you had 10 salespeople and you were paying each of them $2,000 a month, wouldn't you be the slightest bit interested in which ones were actually bringing in sales and which ones weren't?

Or course you would. You would probably want to know exactly how much money each one was producing for your business, and you would probably pay them according to their value to your company. The more they made for you, the more you would pay them.

Well, your marketing vehicles are like a staff of salespeople. They are out in the marketplace, either working hard for you and producing sales, or they're not. Do you really want to continue throwing your hard-earned money away on the ones that are not pulling their weight?

The more important reason for you to be tracking the results of your marketing vehicles, is because of the unlimited number of sales the effective ones can bring into your business.

If you had one marketing vehicle that brought in twice as much money as you paid for it, that could be a very profitable marketing investment. Wouldn't you want ten marketing vehicles like that -- or twenty?

You could make a fortune just by knowing which of your marketing vehicles were money making winners and which ones were money losers.

You would invest more in the ones that made you money and get rid of the ones that didn't.

There are a number of simple ways for you to track your results from your marketing vehicles.

You could add a fictitious Department Code on your address line that would tell you where a mail-in order came from.

Or you could tell your prospects or customers to ask for Sally for one marketing piece, and Jane for another.

Or you could have your callers Ask for Operator 87, where the number 87 represents a particular ad.

You can also put in a fictitious Extension Code next to your phone number and then ask your callers for that code.

We have an entire section in our Give to Get Marketing Solution dedicated to systems for maximizing your results from every marketing investment you make. It's very easy once you know the simple steps.

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Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store