Most people simply use their business card as a way to pass on their Name, Address and Phone number (NAP). I call these types of business cards NAPs because that's generally what you can expect your prospects to do after getting one--take a nap. There's nothing else for them to do. There's no request for action. No Offer -- No Action: Here's a typical NAP business card. There is nothing on this card that would stir a prospect to take action. 99% of all business cards are based on this ineffective NAP strategy. No offer. No action. 
Make an appropriate and enticing offer and you'll get action: Now let's take a look at a business card based on the Give to Get Marketing approach. This one has an enticing offer. An offer that will get action from propects who are thinking of selling their home. 
This card would attract just the right prospects to John Smith's business. And when they call, he will have an opportunity to get their names and addresss and add them to his prospect follow-up list. More importantly, he will also have the opportunity to establish rapport with his new prospects by asking a few questions about their goal of selling their home. Can you see how much more effective this approach can be as opposed to just handing out boring, no-action NAP cards? John Smith now has prospects contacting him, instead of him making cold calls. It doesn't get much better than this. ------------------------------------------------------------------------------------- Copyright © 2000-2023 by Joe Gracia - All Rights Reserved. All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission. For Reprint Policies and Details Click Here. ------------------------------------------------------------------------------------- 
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