of Coupon Borders Everyone is familiar with coupons. Those bold, dashed lines communicate instantly that there is a special offer being made here and you must clip the coupon and mail it in, or bring it to the business to receive that offer. If your offer is buried in the body of your ad, many people will never know it, since only a small percentage of people take the time to read the copy within ads. A bold coupon border around your entire ad, or at the bottom of your ad ensures that your prospects see your offer and will know exactly what to do to receive it. Discount Coupons The most common type of coupon is the special discount offer on a product or service. You know exactly what you have to do with the following coupon. Clip it and bring it to the custard stand to receive your discount on your next sundae. They're easy to use, and your prospects/customers are very comfortable with them. 
Mail-In Coupons to Purchase a Product The other most common type of coupon is the Mail-In coupon. Your prospects and customers can simply fill in their information and mail it to you, with their payment. 
Mail-In Coupons to Request Free Information or Sample An extremely effective use of the coupon border is to attract prospects to your business by offering free information in the form of a brochure, booklet, report, cassette, etc. You can also use it to offer a free sample or trial. Your prospects simply fill out the coupon request and mail it to you. You now have the name and address of a prospect to add to your follow up list. 
Next to your headline, the coupon border is one of the most powerful elements for attracting prospects and customers to your ads. ------------------------------------------------------------------------------------- Copyright © 2000-2023 by Joe Gracia - All Rights Reserved. All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission. For Reprint Policies and Details Click Here. ------------------------------------------------------------------------------------- 
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