Marketing your business for maximum sales and profit doesn't have to be complicated or expensive. It doesn't take a marketing genius, or super creativity to generate a very comfortable living from your marketing efforts. A few short years ago we didn't know a thing about the Internet and today we are generating hundreds of thousands of dollars in annual sales just from our two Web sites. One of the reasons we are able to do that is because we understand a few simple but powerful marketing truths that we apply in our business. Today we're going to share one of those marketing truths with you. If you grasp the importance of it and apply it to your business, it could make you rich. That powerful marketing truth is -- People forget! Yes, people forget. They forget about you, your company, your products and your services, within minutes of leaving your place of business, or after reading your ad or sales letter -- they forget all about you. People have a million things on their minds, and they are bombarded by thousands of distractions each and every day. Assuming that your customers or prospects will call you if they need your type of product or service -- without you reminding them of you and your business -- is like expecting a beautiful flower garden to care for itself. After consulting with business owners for nearly 25 years, I know from experience that most business owners don't believe this profound truth. They believe that their prospects and customers are thinking about them all the time. They believe that contacting a prospect once about an offer is plenty. A prospect requests information, they mail it to them, and then they never contact that prospect again. This is the standard way most businesses handle prospects. They believe that contacting their customers once or maybe twice a year is more than adequate. It's not. Because people forget -- quickly! Let me give you an example. We had a travel agency client a few years ago who used to hold 'one' travel show each January to let her customers and prospects know about her upcoming travel vacation packages. When we met her she was generating about $300,000 a year in sales. Two years later she was approaching $2 million dollars in sales!! How did we help her do that? One of the ways was by teaching her that -- people forget! Instead of just holding 'one' travel show per year, we convinced her to hold one 'every month.' After we convinced her of that, we then told her to hold them in a variety of locations throughout her marketplace every month so her prospects and customers wouldn't have to drive great distances to attend her travel shows. That greatly increased her attendance and her sales. By the time we were done, she was holding 72 Travel Shows per year instead of just one. She believed that her customers and prospects would remember her throughout the year from her one show held in January. Once she understood the truth -- people forget -- her sales skyrocketed. So can yours. Between our Get Organized Now! Web site and our Give to Get Marketing Web site we have attracted over 700,000 prospects and customers to sign up for our free e-mail newsletters. We send out our newsletters every week -- that means we contact our customers and prospects 52 times a year! If we didn't contact our list that many times each year, there is no way we would be generating the kind of sales that we are. If you want to significantly increase your sales, simply design a follow-up system to prevent your prospects and customers from forgetting about you. Of course, if you're serious about doubling, tripling or even quadrupling the amount of money you make each month, then do yourself a favor and learn about our Give to Get Marketing Solution. We reveal all of the step-by-step secrets to attracting customers to your business like a magnet! ------------------------------------------------------------------------------------- Copyright © 2000-2023 by Joe Gracia - All Rights Reserved. All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission. For Reprint Policies and Details Click Here. ------------------------------------------------------------------------------------- 
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