Marketing Articles

Marketing Articles

Free Direct Marketing Tips, Ideas, Business Plans, Case Studies, Articles and More.

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store
free-kit Get Your Free Marketing Idea-Kit:
Within minutes you'll be using these simple, low-cost and no-cost methods for attracting new customers and increasing sales from your existing customers.
Click here to see what you'll get.

Is Your Business
'Out of Sight -- Out of Mind?'
by Joe Gracia

In marketing, the last thing you want to be is 'Out of Sight and Out of Mind!' And yet this is exactly what happens to many small business owners every day.

They make the common mistake of thinking that if they sent their prospects their brochure 11 months ago, that those prospects still have that brochure sitting on their desk as a constant reminder of their company and their products or services. They naively believe that their prospects are thinking about them every day.

The reality is, most brochures and sales pieces go unread. Many get tossed immediately. Some get filed, and many more just get lost under ever-growing piles of magazines, letters, and competitors' brochures, catalogs and literature.

It doesn't take long for your company to fade from your prospects' or customers' minds. Often it only takes a few minutes for that to happen.

To be a successful marketer, you have to understand human nature. We live in a very hectic and stressful world. Our attention is constantly being tugged in all directions. Our family needs our attention. Our health needs our attention. Our job or business needs our attention.

Add to that, the thousands of advertising messages vying for our attention every day, and you can begin to understand why it's so difficult to get and keep your prospects' attention.

The only chance you have of someone buying from you, is when your company and your product or service are uppermost in their mind. People can focus on only one thing at a time, so you have a very narrow window of opportunity to get the response you want from your prospects and customers.


Never, never invest in a marketing vehicle that merely tells people about you, your company, or your product or service. This is what most business owners do -- and they get little or no response to their marketing.

If you don't make a simple and compelling offer to your prospects and customers, then they will have nothing to respond to. They will glance at your marketing piece, and then quickly discard it and move on to the next item that attracts their attention.

Your offer is everything!

If you don't have the knowledge to create compelling offers to get your prospects and customers to take immediate action -- then you will get very little response to your marketing. It's as simple as that.

There is only one thing that generates response -- compelling offers.

Once you learn how to create compelling offers for your product or service, your phone will literally ring off the hook. Your prospects and customers will find it difficult to resist responding.

Creating compelling offers that your customers can't resist isn't really that difficult once you learn the simple step-by-step system that we teach. If you are serious about growing your business, you owe it to yourself to learn how to create irresistible offers.

You can learn how easy that is in our Give to Get Marketing Solution. You can go to the following link for more details:


So many business owners get a call from someone inquiring about their products or services, and they send them some information, and never contact them again. What a waste.

People will forget about you very quickly if you don't contact them over and over again. The more times you contact your prospects, the more new customers you will generate. The more times you contact your current customers, the more repeat and back-end sales you'll receive.

The companies that continue to grow are the ones that understand that if you want more sales than you can handle, then you must keep reminding your prospects and customers about your products and your offers.


If all of your repeated contacts with your prospects and customers sound like this, 'So, are you ready to buy yet?' or, 'Have you had a chance to read over my proposal?' you will quickly lose your 'Guest' status and become a dreaded 'Pest.'

To avoid becoming a pest marketer, you have to learn how to Give to Get.

You can follow-up with a periodic newsletter instead of just a sales pitch -- like this newsletter. You can pass on an article that your prospects might find helpful.

With a Web site you can actually share helpful articles with your prospects and customers at little or no cost.

By providing helpful information to your prospects and customers along with your current offer, you will maintain your 'Guest' status. Your contacts will be something your prospects look forward to instead of something to dread.

There are lots of inexpensive and effective ways to follow up with your prospects and customers without becoming a pest.

You can discover all of these follow-up methods in our Give to Get Marketing Solution.

Copyright © 2000-2023 by Joe Gracia - All Rights Reserved.
All content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit written permission.
For Reprint Policies and Details Click Here.



GTG Marketing Solution Click here to learn how you can start attracting customers to your business like a magnet!
Our Give to Get Marketing Solution is the same strategy we've been teaching our clients to use for over ten years, and it's the system we use to grow our own business.

It's easy to understand, it's easy to use, and most important, it works.


Click Here to Receive Your FREE Marketing Idea-Kit

Return to the Give To Get Marketing Home Page

Click Here to Contact Us

Give to Get Marketing
611 Arlington Way
Watertown, WI 53094

Copyright 2000-2023
Give to Get Marketing

Site Map
rule Free Marketing Idea-Kit
to See What
You'll Receive

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store