Note: The ideas and opinions expressed in this Guest Article are those of the author and not necessarily those of Joe and Maria Gracia of Give to Get Marketing. It is vital that you test the ideas that seem appropriate for your particular business and your specific marketing strategy. For more details on developing an effective marketing strategy click here. 
An autoresponder is an e-mail address programmed to respond automatically to incoming e-mail messages. Often referred to as mailbots, infobots or e-mail on demand. 1. FAQ: Create a 'Frequently Asked Questions' document and make it available from an autoresponder. Use the familiar question and answer format. 2. E-MAIL TRAINING COURSE: Create an e-mail training course and offer it through autoresponders. You'll enhance your relationship with potential customers through the continued contact established during class lessons. 3. PAST NEWSLETTERS: Make all of your newsletters available via autoresponders. Let potential subscribers review previous issues. 4. INFO SHEET: Create an information sheet about each of your products and services and make them available from an autoresponder. You can include updated price lists and detailed information about each product or service. 5. RATE CARD: Create a rate card for all of your advertising information and make it available from an autoresponder. Your potential advertisers can retrieve the information at their convenience. 6. JOB VACANCIES: Post job vacancies and job descriptions in an autoresponder. Interested applicants can receive information immediately and you have an easy way to keep your job postings updated. 7. FREE REPORTS: Offer Free Reports and have them available through an autoresponder. This is a standard marketing method to show your expertise to your potential clients. 8. SALES LETTERS: Put all of your sales letters on autoresponders. Include order forms at the end of all sales letters and encourage recipients to add their order information and e-mail the form back to you. 9. ACKNOWLEDGEMENTS: Use an autoresponder as an immediate acknowledgment to those who send you information. Let the recipient know you received their message and when to expect a reply from you. 10. INDEX: Create an index of all the information you have available via autoresponders. Set up the index as an autoresponder to allow your customers to retrieve all of the documents. ------------------------------------------- About the author: Kate Schultz is the founder of the E-ZineZ Network. Find everything a publisher needs at https://www.E-ZineZ.com Need Training? Visit our campus https://www.EzineUniversity.com Get FREE Content from https://www.EzineNewsWire.com and https://www.EzineArticles.com
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