Q. How can I get my small newspaper ads noticed? With all of the clutter in newspapers, how can I get people to stop and take notice of my ads? 
A. Marketing expert, Joe Gracia, responds: If your small ad is lost on a cluttered newspaper page, then it will get very little response. If your small ad is placed in the wrong section of the newspaper, and your target audience doesn't see it, then you'll get very little response. If your small ad is designed poorly and doesn't stand out on the page, you'll get very little response. As you can see, there are a variety of reasons why a small ad would produce little or no response. There are many more reasons than these. To avoid them, learn all you can about an effective marketing strategy before you begin spending any money on your marketing. Our Give to Get Marketing Solution shows you how to easily reduce the chance of failure and maximize the results from all of your marketing efforts. Here are a few things you can do to help ensure that your small ads get noticed and get response. 1) Target: Select the proper section of the newspaper to place your ad. If your ad is targeted towards men, then you may choose the sports section, or the news section. Match the readership with your target. 2) Bold Border: Use a bold border to make your ad stand out. If appropriate use a bold, dashed coupon border to instantly communicate that there is something to send or call for. 3) Bold Typeface: Use a bold typeface for your headline. A sans-serif typeface is usually more appropriate for a headline than a serif typeface. 4) Reverse Your Headline: Use white type on a black background for your headline. Don't reverse your entire ad, the smaller type will be difficult to read or illegible. 5) Use a Graphic: If possible, add a dominant graphic that is appropriate to your message. Photographs or graphics are often more eyecatching than type alone. 6) Name Your Prospects: Target your prospects in your headline so they know instantly that your ad is for them. 7) Make an Offer: Make an offer in your headline, so that your prospects know instantly that you have something of value for them. In the end, the only thing that matters is 'how many' qualified people responded to your ad. When it comes to response, proper targeting and an effective and enticing offer are both vital. A small, well-targeted ad with a great offer, will always outpull a larger, poorly-targeted ad with a weak offer.
Return to MARKETING TIPS Index Page Click Here to Receive Your FREE Marketing Idea-Kit Return to the Give To Get Marketing Home Page Click Here to Contact Us Give to Get Marketing 611 Arlington Way Watertown, WI 53094 Copyright 2000-2023 Give to Get Marketing Site Map |
Free Marketing Idea-KitCLICK HERE to See What You'll Receive |
Click here to learn how you can start attracting customers to your business like a magnet!