Marketing Tips

Marketing Tips

Free Direct Marketing Tips, Ideas, Business Plans, Case Studies, Articles and More.

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store
free-kit Get Your Free Marketing Idea-Kit:
Within minutes you'll be using these simple, low-cost and no-cost methods for attracting new customers and increasing sales from your existing customers.
Click here to see what you'll get.

Q. How can I get more response from my newspaper ads?
I never seem to have much luck with my newspaper ads. I have them professionally designed, and they stand out on the page, but I rarely get any response. Any suggestions?


A. Marketing expert, Joe Gracia, responds:

There is a lot of confusion among business owners as to what constitutes a successful ad.

One owner might say, 'All my friends have seen my ads and they have given me positive feedback about them.'

Another owner might say, 'I may not be getting much response to my ads, but at least I'm building awareness in my marketplace.'

And still another might say, 'My ads always win creativity awards at the local ad competitions each year!'

Comments like these miss the point. The purpose of your ads is not to impress people with your cunning creativity, or to elicit praise from your friends and associates, or even to win awards at the local advertising galas.

The purpose is to produce immediate and measurable results--whether those results are sales, requests for information, leads, store traffic, etc.

Here are the types of comments about ads that we would love to hear:

'My ads produce from 30 to 50 calls each time I run them.'

'My ads generate around 100 new prospects each time I place them.'

'Our ads result in about $3,500 in gross sales each time we run them.'

Notice that each comment contains a specific, measurable number that makes it easy to tell if your ads are meeting or beating your expectations.

Here are some tips if you want to increase your results:

1. Set a Goal: Before your ad runs, set a specific goal stating exactly what you are expecting in terms of results. Are you expecting sales? prospects? requests for information? How many are you expecting?

2. Target: Make sure you place the ad in the most appropriate publication and section that targets your very best prospects.

3. Name Your Target: Name your target prospects in your headline so they know it's for them. For instance, 'FREE to Music Lovers!' or 'Headaches?'

4. Make an Offer: Make an offer in your headline. Tell your prospects what they will get if they respond.

5. Expand on the Offer: Tell them the details of what they will get if they respond. You get! You get! You get!

A solid offer is essential to your success. We can show you how to create offers for your product or service that will send your sales through the roof in our Give to Get Marketing Solution.

6. Include a Graphic: If appropriate, show a picture or graphic representation of what they will get. If you are offering a free booklet, show the booklet.

7. Tell Them How to Respond: Don't assume that they know how to respond -- tell them. Call. Write. E-mail. Fax. Visit Our Web Site.

8. Tell Them What to Ask For: Make it easy for your prospects to respond. If you're offering a booklet, give it a name and tell them to ask for it by name. For instance, Ask for Your Free 'Chocolate Lover's Catalog!'

9. Include a Deadline: People like to procrastinate, so you need to give them a reason to act now. Include a deadline with your offer. Offer Expires 12/31/02, or Act Now! Offer Ends Soon!

10. No Obligation: If you are using your ads to generate prospects, let them know that there is no obligation if they respond. People are skeptical and you need to soothe their fears.

11. Include Your Web Site: Today it is becoming more and more important to have a Web site for your business, so your prospects and customers can get the information they need about your company and your products/services. By includng your Web site address, interested prospects now have a non-threatening, quick and easy way to learn more about your company, your products/services and your offers.


GTG Marketing Solution Click here to learn how you can start attracting customers to your business like a magnet!
Our Give to Get Marketing Solution is the same strategy we've been teaching our clients to use for over ten years, and it's the system we use to grow our own business.

It's easy to understand, it's easy to use, and most important, it works.

Return to MARKETING TIPS Index Page

Click Here to Receive Your FREE Marketing Idea-Kit

Return to the Give To Get Marketing Home Page

Click Here to Contact Us

Give to Get Marketing
611 Arlington Way
Watertown, WI 53094

Copyright 2000-2023
Give to Get Marketing

Site Map
rule Free Marketing Idea-Kit
to See What
You'll Receive

Home Affiliate Program Free Idea-Kit Marketing Tutorial Articles Motivation
About Joe Marketing Myths Internet Marketing Case Studies Marketing Tips
The Give to Get Marketing Solution Make 50% Commissions Marketing Store