Q. Isn't Direct Response and Direct Mail the same thing? I hear these two terms thrown around a lot. I always thought they meant the same thing. I'm very confused. 
A. Marketing expert, Joe Gracia, responds: Don't feel bad. A lot of people are confused about the relationship between Direct Response and Direct Mail marketing. Hopefully, we can clear up the confusion. No, Direct Response and Direct Mail are not the same thing. Direct Response is a marketing strategy, while Direct Mail is one of many Marketing Vehicles that can be used to carry out whatever strategy you choose to use. "Direct Response marketing is a marketing message that asks for a response -- an immediate action -- as opposed to Awareness Marketing that doesn't ask for any action at all."
Please keep in mind, that all of the above Marketing Vehicles don't have to deliver a Direct Response message. They all could be used to carry out the Awareness strategy as well. A Direct Mail letter that merely tells your target about your new product, but never asks them to take any specific and immediate action, is not Direct Response -- it is simply an ineffective Awareness letter. Avoid the Awareness approach and learn everything you can about the Direct Response approach to marketing, and your efforts will pay off.
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