Q. How much money do I need to set aside for marketing my business? 
A. Marketing expert, Joe Gracia, responds: There is no one answer. It depends on your goals. How much money do you want to make? Do you wish to invest more time, or more money, to grow your sales? Some people recommend setting aside a percentage of your sales -- anywhere from 2% to 10% -- for advertising. But, personally we think such a number is meaningless for the smaller entrepreneur. If I'm getting back $2.00 for every dollar I'm investing in my marketing, I would want to invest as much as I possibly could. I wouldn't set a limit on how much money I wanted to make. We constantly set new sales goals and increase our time and money investments to meet those goals. With proper marketing methods, there is a direct correlation between your marketing investments -- time or money -- and your financial rewards. The bigger the investments of time or money, the bigger the rewards. The key is to start off slow, and test your marketing systems carefully, until they are consistently providing you with a good rate of return on your efforts or money. When you are certain you have a winner, set higher sales goals and increase your investments.
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