Q. What kind business should I start? Your Web site has me all excited. I don't have a business now, but would like to start one as soon as I can. What would be the best kind of business for me to start? 
A. Marketing expert, Joe Gracia, responds: Thank you for your compliment on our Web site. We're glad to hear that you are excited about starting a business. That's great. Unfortunately, no one can tell you what kind of product or service you should sell, any more then someone can tell you who you should marry or what kind of life you should live. The specific product or service that you choose to sell is dependent upon many elements, such as your passions, the knowledge and skills that you possess or are willing to acquire, as well as the level of demand for the product or service in your chosen marketplace. Some people are passionate about good health, others about writing, others about fruit or flowers, others about improving relationships. Believe it or not, there are actually people who are passionate about plumbing! TWO PUZZLE PIECES: "YOUR PASSION" AND "THE DEMAND" FOR YOUR CHOSEN PRODUCT OR SERVICE These two primary elements are like two puzzle pieces that must fit together perfectly: 1) What you are, or can be, passionate about, and 2) what your marketplace wants. When those two pieces fit together, it's like magic.
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