Q. What are Marketing Vehicles? I see that you mention Marketing Vehicles quite often, and I'm not sure what they are. Can you explain what you mean by that term? 
A. Marketing expert, Joe Gracia, responds: Most people use the term 'ads,' or 'advertising' to describe the common forms of advertising communications that we're all familiar with. We call these Marketing Vehicles. Newspaper and magazine ads, radio and TV commercials, signs, direct mail letters and post cards, coupons, brochures, flyers, etc. are all common Marketing Vehicles. But there are also many others that many people don't think of -- e-mail, telemarketing, news releases, publicity, referrals, articles, workshops, networking, newsletters -- both hard copy and e-mail -- Web sites, in-person presentations, etc. are also Marketing Vehicles. This list is by no means complete. There are literally hundreds, if not thousands, of Marketing Vehicles available to you. The purpose of your Marketing Vehicles is to implement your marketing strategy and marketing plan by delivering your marketing messages -- usually your marketing offers -- to your prospects and customers.
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