Q. Can you enlighten me what a Unique Marketing Proposition (USP) is? 
A. Marketing expert, Joe Gracia, responds: Your USP (Unique Selling Proposition) is a marketing term used by the big companies to describe what sets them apart from their competition. One company's USP might be that they are fast -- like Fedex promising fast, overnight delivery. Another company's USP might be low cost, like K-Mart or the Dollar Store. Another company's USP might be hip and trendy and appealing to young people. And another's could be high quality and expensive, like Tiffany or Rolls Royce. You can't be all things to all people and succeed. You have to choose which benefit you can provide to your customers better than your competitors. It's all about defining exactly what you want to be and who you want to sell to. Once you do that, you will have your Unique Selling Proposition. Above all, try to be the very best that you can be. Provide an excellent product or service that lots of people want and treat your customers very well.
Return to MARKETING TIPS Index Page Click Here to Receive Your FREE Marketing Idea-Kit Return to the Give To Get Marketing Home Page Click Here to Contact Us Give to Get Marketing 611 Arlington Way Watertown, WI 53094 Copyright 2000-2023 Give to Get Marketing Site Map |
Free Marketing Idea-KitCLICK HERE to See What You'll Receive |
Click here to learn how you can start attracting customers to your business like a magnet!