Q. What is the best way to grow my 'particular' business? 
A. Marketing expert, Joe Gracia, responds: Over the years we have received literally thousands of marketing questions, but this is the one question we get more than any other. What is the best way for me to market my . . . -- insurance business? -- Mary Kay Cosmetics business? -- real estate business? -- construction business? -- Web design business? -- veterinarian business? -- retail business? -- non-profit business? -- pet sitting business? -- theater business? -- restaurant business? -- horse boarding business? -- gift baskets business? -- Tupperware business? -- wedding planning business? -- etc., etc., etc. It doesn't matter what kind of business you own -- the answer is always the same. Here's our answer. It doesn't matter what kind of business you are trying to grow, the way to market it successfully is always the same: 1) Create a product or service that an extremely large number of people already 'want' to buy. 2) Make sure you have a reliable way to reach those people. 3) Make sure your product or service is profitably priced. 4) Make sure your chosen product or service delivers exactly what your customers expect it to -- or even a little more than expected. 5) Make sure your customers are very satisfied and happy with your product or service. Strive for 'raving fans' of your product or service. 6) Attract unlimited numbers of people who have a genuine interest in the benefits that your product or service provides. These are called Prospects. Do this at the lowest cost possible. 7) Convert a percentage of those Prospects into First-Time Customers by making them special offers that they can't refuse. 8) Convert those First-Time Customers into loyal, Lifetime customers by offering repeat sales, or additional back-end products or services. 9) Organize and systemize all the steps so they become a smooth and consistent process. There isn't a quick and easy answer to marketing a business effectively. You must accomplish the above steps -- and, of course, that takes work and commitment. It also takes a lot more detail than we could print here. In addition to the 'What' to do listed above, you also need the 'How' to do it. You need to know the exact steps to be taken to accomplish each of the above goals. You can't guess at 'How' to market your business. Honestly, the easiest way to grow your business is to learn from someone who has already done it. Instead of blindly trying 'this and that' with little or no results. That's why we created our marketing consulting business in 1990. So we could take our clients by the hand and show them exactly how to accomplish each of their marketing objectives. When someone shows you exactly what to do, it becomes a lot easier. Since we no longer have the time to do personal consulting, we have converted all of our marketing help into a huge, step-by-step marketing guide, called The Give to Get Marketing Solution. Marketing is a skill that you must learn and practice to master. If you wanted to learn how to play piano you wouldn't just start banging on the keys hoping that the result would get better and better. You would learn from someone who already knows how to play and how to teach others. You couldn't learn to play by reading a few tips, no matter how good the tips are. You'd have to learn the basics in a step-by-step manner. You would build on your knowledge. It's the same with growing your business. The objectives are always the same as we've outlined above. There are many different ways available to you for carrying out your marketing objectives. Some are low-cost, many are actually no-cost. Which ones you choose to use are dependent upon your circumstances, your personality and your comfort level with each method. Once you learn exactly what your options are in a step-by-step guide like our Give to Get Marketing Solution, you will easily be able to select the marketing options that are just right for you. Only then will you know the answer to the question, 'What's the best way to grow my 'particular' business?'
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